2 papers
cs.CL2025
Using Large Language Models to Create AI Personas for Replication, Generalization and Prediction of Media Effects: An Empirical Test of 133 Published Experimental Research Findings
Leo Yeykelis, Kaavya Pichai, James J. Cummings +1
This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LL…
cs.HC2024
Will you donate money to a chatbot? The effect of chatbot anthropomorphic features and persuasion strategies on willingness to donate
Ekaterina Novozhilova, Jiacheng Huang, Le He +2
This work investigates the causal mechanism behind the effect of chatbot personification and persuasion strategies on users' perceptions and donation likelihood. In a 2 (personifie…