2 papers
cs.LG2025
Auto-bidding in real-time auctions via Oracle Imitation Learning (OIL)
Alberto Silvio Chiappa, Briti Gangopadhyay, Zhao Wang +1
Online advertising has become one of the most successful business models of the internet era. Impression opportunities are typically allocated through real-time auctions, where adv…
cs.LG2025
Adaptive Budget Optimization for Multichannel Advertising Using Combinatorial Bandits
Briti Gangopadhyay, Zhao Wang, Alberto Silvio Chiappa +1
Effective budget allocation is crucial for optimizing the performance of digital advertising campaigns. However, the development of practical budget allocation algorithms remain li…