202 citations · 1k across the 46 of their papers we have counts for
3 papers · 1 filter
Selection Effects in Online Sharing: Consequences for Peer Adoption
Sean J. Taylor, Eytan Bakshy, Sinan Aral
Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settings, the visibility of one's adoption behavior happens through a separate decisio…
Social Influence in Social Advertising: Evidence from Field Experiments
Eytan Bakshy, Dean Eckles, Rong Yan +1
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. Th…
The Role of Social Networks in Information Diffusion
Eytan Bakshy, Itamar Rosenn, Cameron Marlow +1
Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the di…