most citedMeasuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

32 citations · 32 across the 1 of their papers we have counts for

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cs.IR2019★ 32 cited

Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Asahi Hentona +1

Since its introduction, television has been the main channel of investment for advertisements in order to influence customers purchase behavior. Many have attributed the mere expos…