70 citations · 212 across the 19 of their papers we have counts for
1 paper · 2 filters
Michalis Pachilakis, Panagiotis Papadopoulos, Evangelos P. Markatos +1
In recent years, Header Bidding (HB) has gained popularity among web publishers, challenging the status quo in the ad ecosystem. Contrary to the traditional waterfall standard, HB…