178 citations · 520 across the 20 of their papers we have counts for
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cs.IR2019★ 36 cited
Deep Landscape Forecasting for Real-time Bidding Advertising
Kan Ren, Jiarui Qin, Lei Zheng +3
The emergence of real-time auction in online advertising has drawn huge attention of modeling the market competition, i.e., bid landscape forecasting. The problem is formulated as…
cs.IR2019★ 126 cited
Lifelong Sequential Modeling with Personalized Memorization for User Response Prediction
Kan Ren, Jiarui Qin, Yuchen Fang +8
User response prediction, which models the user preference w.r.t. the presented items, plays a key role in online services. With two-decade rapid development, nowadays the cumulate…