213 citations · 218 across the 2 of their papers we have counts for
3 papers
cs.IR2020★ 5 cited
Search-based User Interest Modeling with Lifelong Sequential Behavior Data for Click-Through Rate Prediction
Pi Qi, Xiaoqiang Zhu, Guorui Zhou +5
Rich user behavior data has been proven to be of great value for click-through rate prediction tasks, especially in industrial applications such as recommender systems and online a…
cs.IR2019★ 213 cited
Practice on Long Sequential User Behavior Modeling for Click-Through Rate Prediction
Qi Pi, Weijie Bian, Guorui Zhou +2
Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR model…
stat.ML2018
Deep Interest Evolution Network for Click-Through Rate Prediction
Guorui Zhou, Na Mou, Ying Fan +5
Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model…