291 citations · 592 across the 16 of their papers we have counts for
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cs.IR2023
ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction
Jianghao Lin, Bo Chen, Hangyu Wang +7
Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID…
cs.IR2023
MAP: A Model-agnostic Pretraining Framework for Click-through Rate Prediction
Jianghao Lin, Yanru Qu, Wei Guo +4
With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features…