21 citations · 122 across the 44 of their papers we have counts for
4 papers · 2 filters
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Harini SI, Somesh Singh, Yaman K Singla +5
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability stu…
Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior
Ashmit Khandelwal, Aditya Agrawal, Aanisha Bhattacharyya +8
Shannon and Weaver's seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While the technical level deals with the accurate r…
CiteCaseLAW: Citation Worthiness Detection in Caselaw for Legal Assistive Writing
Mann Khatri, Pritish Wadhwa, Gitansh Satija +4
In legal document writing, one of the key elements is properly citing the case laws and other sources to substantiate claims and arguments. Understanding the legal domain and ident…
H-AES: Towards Automated Essay Scoring for Hindi
Shubhankar Singh, Anirudh Pupneja, Shivaansh Mital +7
The use of Natural Language Processing (NLP) for Automated Essay Scoring (AES) has been well explored in the English language, with benchmark models exhibiting performance comparab…