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cs.CY2025
LLM-Generated Ads: From Personalization Parity to Persuasion Superiority
Elyas Meguellati, Stefano Civelli, Lei Han +3
As large language models (LLMs) become increasingly capable of generating persuasive content, understanding their effectiveness across different advertising strategies becomes crit…
cs.CY2025
Political Advertising on Facebook During the 2022 Australian Federal Election: A Social Identity Perspective
Stefano Civelli, Pietro Bernardelle, Frank Mols +1
The spread of targeted advertising on social media platforms has revolutionized political marketing strategies. Monitoring these digital campaigns is essential for maintaining tran…