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20182021
most citedA Semantic Approach for User-Brand Targeting in On-Line Social Networks

2 citations · 2 across the 4 of their papers we have counts for

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cs.SI2020

Identifying the Best Targets for an Advertisement Campaign via Online Social Networks

Mariella Bonomo, Armando La Placa, Simona E. Rombo

We propose a novel approach for the recommendation of possible customers (users) to advertisers (e.g., brands) based on two main aspects: (i) the comparison between On-line Social…

cs.SI2019★ 2 cited

A Semantic Approach for User-Brand Targeting in On-Line Social Networks

Mariella Bonomo, Gaspare Ciaccio, Andrea De Salve +1

We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-line Social Network profiles. I…