most citedA Semantic Approach for User-Brand Targeting in On-Line Social Networks

2 citations · 2 across the 1 of their papers we have counts for

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cs.SI2019★ 2 cited

A Semantic Approach for User-Brand Targeting in On-Line Social Networks

Mariella Bonomo, Gaspare Ciaccio, Andrea De Salve +1

We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-line Social Network profiles. I…