48 citations · 53 across the 2 of their papers we have counts for
2 papers
cs.IR2020★ 5 cited
MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Lei Zhao +5
Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such…
cs.LG2019★ 48 cited
Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Li Li +4
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to othe…