48 citations · 48 across the 2 of their papers we have counts for
2 papers
cs.IR2019
Click-Through Rate Prediction with the User Memory Network
Wentao Ouyang, Xiuwu Zhang, Shukui Ren +3
Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad…
cs.LG2019★ 48 cited
Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Li Li +4
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to othe…