49 citations · 97 across the 3 of their papers we have counts for
3 papers
cs.IR2021★ 49 cited
Learning Graph Meta Embeddings for Cold-Start Ads in Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Shukui Ren +5
Click-through rate (CTR) prediction is one of the most central tasks in online advertising systems. Recent deep learning-based models that exploit feature embedding and high-order…
cs.IR2019
Click-Through Rate Prediction with the User Memory Network
Wentao Ouyang, Xiuwu Zhang, Shukui Ren +3
Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad…
cs.LG2019★ 48 cited
Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Li Li +4
Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to othe…