49 citations · 52 across the 4 of their papers we have counts for
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cs.IR2019
Click-Through Rate Prediction with the User Memory Network
Wentao Ouyang, Xiuwu Zhang, Shukui Ren +3
Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad…
cs.LG2019★ 2 cited
Representation Learning-Assisted Click-Through Rate Prediction
Wentao Ouyang, Xiuwu Zhang, Shukui Ren +3
Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data spars…