49 citations · 116 across the 10 of their papers we have counts for
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cs.IR2024★ 3 cited
FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction
Wentao Ouyang, Rui Dong, Ri Tao +1
Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction.…
cs.IR2024★ 1 cited
Masked Multi-Domain Network: Multi-Type and Multi-Scenario Conversion Rate Prediction with a Single Model
Wentao Ouyang, Xiuwu Zhang, Chaofeng Guo +8
In real-world advertising systems, conversions have different types in nature and ads can be shown in different display scenarios, both of which highly impact the actual conversion…