most citedPrediction is very hard, especially about conversion. Predicting user purchases from clickstream data in fashion e-commerce

5 citations · 5 across the 1 of their papers we have counts for

collaborators
Showing cs.IRShow all

1 paper · 1 filter

cs.IR2019★ 5 cited

Prediction is very hard, especially about conversion. Predicting user purchases from clickstream data in fashion e-commerce

Luca Bigon, Giovanni Cassani, Ciro Greco +4

Knowing if a user is a buyer vs window shopper solely based on clickstream data is of crucial importance for ecommerce platforms seeking to implement real-time accurate NBA (next b…