1.4k citations · 1.9k across the 15 of their papers we have counts for
3 papers · 1 filter
The Effect of Marketing Investment on Firm Value and Systematic Risk
Musaab Mousa, Saeed Nosratabadi, Judit Sagi +1
Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect…
Food Supply Chain and Business Model Innovation
Saeed Nosratabadi, Amirhosein Mosavi, Zoltan Lakner
This paper investigates the contribution of business model innovations in improvement of food supply chains. Through a systematic literature review, the notable business model inno…
Sustainable Business Models: A Review
Saeed Nosratabadi, Amir Mosavi, Shahaboddin Shamshirband +3
The concept of the sustainable business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural, or other contexts…