5 citations · 10 across the 4 of their papers we have counts for
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cs.GT2014★ 5 cited
Position Auctions with Externalities and Brand Effects
Patrick Hummel, R. Preston McAfee
This paper presents models for predicted click-through rates in position auctions that take into account two possibilities that are not normally considered---that the identities of…
cs.GT2014
Value of Targeting
Kshipra Bhawalkar, Patrick Hummel, Sergei Vassilvitskii
We undertake a formal study of the value of targeting data to an advertiser. As expected, this value is increasing in the utility difference between realizations of the targeting d…