2 papers
cs.LG2025
NNN: Next-Generation Neural Networks for Marketing Measurement
Thomas Mulc, Mike Anderson, Paul Cubre +3
We present NNN, an experimental Transformer-based neural network approach to marketing measurement. Unlike Marketing Mix Models (MMMs) which rely on scalar inputs and parametric de…
cs.IR2025
Compressing Search with Language Models
Thomas Mulc, Jennifer L. Steele
Millions of people turn to Google Search each day for information on things as diverse as new cars or flu symptoms. The terms that they enter contain valuable information on their…