4 papers
A Comparative Study of Scanpath Models in Graph-Based Visualization
Angela Lopez-Cardona, Parvin Emami, Sebastian Idesis +3
Information Visualization (InfoVis) systems utilize visual representations to enhance data interpretation. Understanding how visual attention is allocated is essential for optimizi…
A Versatile Dataset of Mouse and Eye Movements on Search Engine Results Pages
Kayhan Latifzadeh, Jacek Gwizdka, Luis A. Leiva
We contribute a comprehensive dataset to study user attention and purchasing behavior on Search Engine Result Pages (SERPs). Previous work has relied on mouse movements as a low-co…
Thalamus: A User Simulation Toolkit for Prototyping Multimodal Sensing Studies
Kayhan Latifzadeh, Luis A. Leiva
Conducting user studies that involve physiological and behavioral measurements is very time-consuming and expensive, as it not only involves a careful experiment design, device cal…
AdSight: Scalable and Accurate Quantification of User Attention in Multi-Slot Sponsored Search
Mario Villaizán-Vallelado, Matteo Salvatori, Kayhan Latifzadeh +3
Modern Search Engine Results Pages (SERPs) present complex layouts where multiple elements compete for visibility. Attention modelling is crucial for optimising web design and comp…