2 papers
cs.IR2025
NGA: Non-autoregressive Generative Auction with Global Externalities for Advertising Systems
Zuowu Zheng, Ze Wang, Fan Yang +5
Online advertising auctions are fundamental to internet commerce, demanding solutions that not only maximize revenue but also ensure incentive compatibility, high-quality user expe…
cs.IR2025
EGA-V2: An End-to-end Generative Framework for Industrial Advertising
Zuowu Zheng, Ze Wang, Fan Yang +4
Traditional online industrial advertising systems suffer from the limitations of multi-stage cascaded architectures, which often discard high-potential candidates prematurely and d…