3 papers
cs.IR2025
Analysis of Anonymous User Interaction Relationships and Prediction of Advertising Feedback Based on Graph Neural Network
Yanjun Dai, Haoyang Feng, Yuan Gao
While online advertising is highly dependent on implicit interaction networks of anonymous users for engagement inference, and for the selection and optimization of delivery strate…
cs.IR2025
A Reinforcement-Learning-Enhanced LLM Framework for Automated A/B Testing in Personalized Marketing
Haoyang Feng, Yanjun Dai, Yuan Gao
For personalized marketing, a new challenge of how to effectively algorithm the A/B testing to maximize user response is urgently to be overcome. In this paper, we present a new ap…
cs.CL2025
Personalized Risks and Regulatory Strategies of Large Language Models in Digital Advertising
Haoyang Feng, Yanjun Dai, Yuan Gao
Although large language models have demonstrated the potential for personalized advertising recommendations in experimental environments, in actual operations, how advertising reco…