2 papers
cs.GT2025
Bidder Feedback in First-Price Auctions for Video Advertising
Sébastien Lahaie, Benjamin Schaeffer, Yuanjun Zhou
In first-price auctions for display advertising, exchanges typically communicate the "minimum-bid-to-win" to bidders after the auction as feedback for their bidding algorithms. For…
cs.GT2025
Ad Auctions for LLMs via Retrieval Augmented Generation
MohammadTaghi Hajiaghayi, Sébastien Lahaie, Keivan Rezaei +1
In the field of computational advertising, the integration of ads into the outputs of large language models (LLMs) presents an opportunity to support these services without comprom…