8 papers
AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization
Yuejia Dou, Hesong Wang, Xinyu Zhang +6
Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals. The emerging AI-Generated Bidding (AIGB…
LERA: LLM-Enhanced RAG for Ad Auction in Generative Chatbots
Haoran Sun, Xinrui Song, Xinyu Zhang +7
The integration of advertising auction mechanisms into large language model (LLM)-based chatbots presents a significant opportunity for commercialization, yet poses unique challeng…
Smartwatch-Based Sitting Time Estimation in Real-World Office Settings
Olivia Zhang, Zhilin Zhang
Sedentary behavior poses a major public health risk, being strongly linked to obesity, cardiovascular disease, and other chronic conditions. Accurately estimating sitting time is t…
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens
Jiahao Ji, Tianyu Wang, Yeshu Li +5
Auto-bidding is crucial in facilitating online advertising by automatically providing bids for advertisers. While previous work has made great efforts to model bidding environments…
DARA: Few-shot Budget Allocation in Online Advertising via In-Context Decision Making with RL-Finetuned LLMs
Mingxuan Song, Yusen Huo, Bohan Zhou +5
Optimizing the advertiser's cumulative value of winning impressions under budget constraints poses a complex challenge in online advertising, under the paradigm of AI-Generated Bid…
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui"
Ningyuan Li, Zhilin Zhang, Tianyan Long +8
On e-commerce platforms, sellers typically bid for impressions from ad traffic to promote their products. However, for most sellers, the majority of their sales come from organic t…