2 papers
cs.LG2026
AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization
Yuejia Dou, Hesong Wang, Xinyu Zhang +6
Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals. The emerging AI-Generated Bidding (AIGB…
cs.GT2024
IC Mechanisms for Risk-Averse Advertisers in the Online Advertising System
Bingzhe Wang, Ruohan Qian, Yuejia Dou +12
The autobidding system generates huge revenue for advertising platforms, garnering substantial research attention. Existing studies in autobidding systems focus on designing Autobi…