2 papers
cs.CL2025
LLMs for Customized Marketing Content Generation and Evaluation at Scale
Haoran Liu, Amir Tahmasbi, Ehtesham Sam Haque +1
Offsite marketing is essential in e-commerce, enabling businesses to reach customers through external platforms and drive traffic to retail websites. However, most current offsite…
cs.IR2025
SERP Interference Network and Its Applications in Search Advertising
Purak Jain, Sandeep Appala
Search Engine marketing teams in the e-commerce industry manage global search engine traffic to their websites with the aim to optimize long-term profitability by delivering the be…