most citedATOM: A Generalizable Technique for Inferring Tracker-Advertiser Data Sharing in the Online Behavioral Advertising Ecosystem

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cs.SI2022★ 1 cited

ATOM: A Generalizable Technique for Inferring Tracker-Advertiser Data Sharing in the Online Behavioral Advertising Ecosystem

Maaz Bin Musa, Rishab Nithyanand

Data sharing between online trackers and advertisers is a key component in online behavioral advertising. This sharing can be facilitated through a variety of processes, including…