2 papers
stat.ML2018
Learning Theory and Algorithms for Revenue Management in Sponsored Search
Lulu Wang, Huahui Liu, Guanhao Chen +3
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential cli…
stat.ML2017
Dual Based DSP Bidding Strategy and its Application
Huahui Liu, Mingrui Zhu, Xiaonan Meng +2
In recent years, RTB(Real Time Bidding) becomes a popular online advertisement trading method. During the auction, each DSP(Demand Side Platform) is supposed to evaluate current op…