1.6k citations · 2.9k across the 40 of their papers we have counts for
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cs.IR2023★ 1 cited
Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach
Zhangming Chan, Yu Zhang, Shuguang Han +8
Conversion rate (CVR) prediction is one of the core components in online recommender systems, and various approaches have been proposed to obtain accurate and well-calibrated CVR e…
cs.IR2023
Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao
Jingyue Gao, Shuguang Han, Han Zhu +4
Click-Through Rate (CTR) prediction serves as a fundamental component in online advertising. A common practice is to train a CTR model on advertisement (ad) impressions with user f…
cs.IR2023
COPR: Consistency-Oriented Pre-Ranking for Online Advertising
Zhishan Zhao, Jingyue Gao, Yu Zhang +8
Cascading architecture has been widely adopted in large-scale advertising systems to balance efficiency and effectiveness. In this architecture, the pre-ranking model is expected t…