172 citations · 335 across the 8 of their papers we have counts for
Showing 2014Show all
2 papers · 1 filter
cs.SI2014★ 9 cited
Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret
Cigdem Aslay, Wei Lu, Francesco Bonchi +2
In this paper, we study the problem of allocating ads to users through the viral-marketing lens. Advertisers approach the host with a budget in return for the marketing campaign se…
cs.DB2014★ 7 cited
Show Me the Money: Dynamic Recommendations for Revenue Maximization
Wei Lu, Shanshan Chen, Keqian Li +1
Recommender Systems (RS) play a vital role in applications such as e-commerce and on-demand content streaming. Research on RS has mainly focused on the customer perspective, i.e.,…