172 citations · 335 across the 8 of their papers we have counts for
6 papers · 1 filter
Refutations on "Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study"
Wei Lu, Xiaokui Xiao, Amit Goyal +2
In a recent SIGMOD paper titled "Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study", Arora et al. [1] undertake a performance benchmarking study of seve…
Revenue Maximization in Incentivized Social Advertising
Cigdem Aslay, Francesco Bonchi, Laks V. S. Lakshmanan +1
Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influe…
From Competition to Complementarity: Comparative Influence Diffusion and Maximization
Wei Lu, Wei Chen, Laks V. S. Lakshmanan
Influence maximization is a well-studied problem that asks for a small set of influential users from a social network, such that by targeting them as early adopters, the expected t…
Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret
Cigdem Aslay, Wei Lu, Francesco Bonchi +2
In this paper, we study the problem of allocating ads to users through the viral-marketing lens. Advertisers approach the host with a budget in return for the marketing campaign se…
Profit Maximization over Social Networks
Wei Lu, Laks V. S. Lakshmanan
Influence maximization is the problem of finding a set of influential users in a social network such that the expected spread of influence under a certain propagation model is maxi…
Time-Critical Influence Maximization in Social Networks with Time-Delayed Diffusion Process
Wei Chen, Wei Lu, Ning Zhang
Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain pro…