122 citations · 397 across the 29 of their papers we have counts for
Showing 2018Show all
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stat.AP2018★ 24 cited
You Must Have Clicked on this Ad by Mistake! Data-Driven Identification of Accidental Clicks on Mobile Ads with Applications to Advertiser Cost Discounting and Click-Through Rate Prediction
Gabriele Tolomei, Mounia Lalmas, Ayman Farahat +1
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher…
cs.CY2018★ 118 cited
Advertising in the IoT Era: Vision and Challenges
Hidayet Aksu, Leonardo Babun, Mauro Conti +2
The Internet of Things (IoT) extends the idea of interconnecting computers to a plethora of different devices, collectively referred to as smart devices. These are physical items -…