2 papers
q-fin.GN2025
Predicting and Explaining Customer Data Sharing in the Open Banking
João B. G. de Brito, Rodrigo Heldt, Cleo S. Silveira +6
The emergence of Open Banking represents a significant shift in financial data management, influencing financial institutions' market dynamics and marketing strategies. This increa…
q-fin.PM2025
Potential Customer Lifetime Value in Financial Institutions: The Usage Of Open Banking Data to Improve CLV Estimation
João B. G. de Brito, Rodrigo Heldt, Cleo S. Silveira +6
Financial institutions increasingly adopt customer-centric strategies to enhance profitability and build long-term relationships. While Customer Lifetime Value (CLV) is a core metr…