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stat.ME2024
Ranking by Lifts: A Cost-Benefit Approach to Large-Scale A/B Tests
Pallavi Basu, Ron Berman
A/B testing is a core tool for decision-making in business experimentation, particularly in digital platforms and marketplaces. Practitioners often prioritize lift in performance m…
stat.ME2024
Quasi-randomization tests for network interference: a random graph approach
Supriya Tiwari, Pallavi Basu
Network interference occurs when the treatment status of one unit affects the potential outcomes of other units, giving rise to spillover effects that are difficult to test for. We…