93 citations · 207 across the 16 of their papers we have counts for
Showing 2019 · cs.LGShow all
2 papers · 2 filters
cs.LG2019★ 54 cited
Response Transformation and Profit Decomposition for Revenue Uplift Modeling
Robin M. Gubela, Stefan Lessmann, Szymon Jaroszewicz
Uplift models support decision-making in marketing campaign planning. Estimating the causal effect of a marketing treatment, an uplift model facilitates targeting communication to…
cs.LG2019★ 3 cited
Affordable Uplift: Supervised Randomization in Controlled Experiments
Johannes Haupt, Daniel Jacob, Robin M. Gubela +1
Customer scoring models are the core of scalable direct marketing. Uplift models provide an estimate of the incremental benefit from a treatment that is used for operational decisi…