14 citations · 14 across the 2 of their papers we have counts for
3 papers · 1 filter
Toward Maximizing the Visibility of Content in Social Media Brand Pages: A Temporal Analysis
Nagendra Kumar, Gopi Ande, J. Shirish Kumar +1
A large amount of content is generated everyday in social media. One of the main goals of content creators is to spread their information to a large audience. There are many factor…
Using Social Media for Word-of-Mouth Marketing
Nagendra Kumar, Yash Chandarana, K. Anand +1
Nowadays online social networks are used extensively for personal and commercial purposes. This widespread popularity makes them an ideal platform for advertisements. Social media…
Sentiment Dynamics in Social Media News Channels
Nagendra Kumar, Rakshita Nagalla, Tanya Marwah +1
Social media is currently one of the most important means of news communication. Since people are consuming a large fraction of their daily news through social media, most of the t…