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cs.IR2023
Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao
Jingyue Gao, Shuguang Han, Han Zhu +4
Click-Through Rate (CTR) prediction serves as a fundamental component in online advertising. A common practice is to train a CTR model on advertisement (ad) impressions with user f…
cs.IR2022
Joint Optimization of Ranking and Calibration with Contextualized Hybrid Model
Xiang-Rong Sheng, Jingyue Gao, Yueyao Cheng +6
Despite the development of ranking optimization techniques, pointwise loss remains the dominating approach for click-through rate prediction. It can be attributed to the calibratio…