#real-time bidding

topicreal-time bidding

2 papers · 1 filter

cs.LG2026

Building a User Foundation Model for the Open Web

Solal Vernier, Ivan Can Arisoy, Merwan Barlier +1

The paper introduces a self‑supervised transformer model trained on fragmented web browsing histories to create user representations that improve click prediction and bidding perfo…

cs.LG2026

PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

Shengtian Yang, Yewen Li, Peng Jiang +4

The paper introduces PlatformBid, a benchmark for evaluating auto-bidding algorithms from the perspective of a unified advertising platform that combines SSP, DSP, and ad exchange…