#auto-bidding

topicauto-bidding

2 papers · 1 filter

cs.LG2026

PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

Shengtian Yang, Yewen Li, Peng Jiang +4

The paper introduces PlatformBid, a benchmark for evaluating auto-bidding algorithms from the perspective of a unified advertising platform that combines SSP, DSP, and ad exchange…

cs.LG2026

Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness

Binglin Wu, Chuan Yue, Yingyi Zhang +4

The paper introduces SWAG-Bid, a hierarchical auto‑bidding system that plans and executes bids while accounting for sliding‑window efficiency constraints over multiple days, using…