Advertising effects in Sznajd marketing model
arXiv:cond-mat/0207181 · doi:10.1142/S0129183103004255
Abstract
The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, are applied to marketing with the help of advertising. The larger the lattice is the smaller is the amount of advertising needed to convince the whole market
5 pages including 3 figs., for IJMPC 14, No.1
References in corpus (2)
Cited by in corpus (18)
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