Learning to Forget: Satiation-Aware Long-Sequence Transducers for Mitigating Post-Purchase Redundancy
arXiv:2607.12714 · doi:10.1145/3805712.3808427
The paper introduces a satiation-aware framework for sequential recommendation that detects when a purchase satisfies a user’s intent and temporarily suppresses related items, then re‑activates them as the next repurchase time approaches.
Abstract
Sequential recommendation models predominantly interpret user interactions as positive signals for preference accumulation. However, in e-commerce scenarios, a purchase action often signifies the termination of a specific intent ("Interest Exit") rather than its continuation. Existing models overlook this distinction, suffering from Action-Intent Asymmetry, which leads to severe post-purchase redundancy. In this paper, we propose the Satiation-Aware Mechanism (SAM), an end-to-end framework designed to explicitly model the lifecycle of user interests. SAM incorporates three key components: (1) A Dual-path Cross-Attention architecture that retroactively suppresses historical clicks associated with a fulfilled intent while simultaneously retrieving personalized replenishment rhythms from long-term purchase history; (2) An Adaptive Satiation Gating Unit (ASGU) that generates a time-sensitive soft mask to inhibit satisfied interests immediately after purchase and gradually "re-awaken" them as the predicted repurchase cycle approaches; and (3) A self-supervised Time-to-Next-Purchase (TTNP) auxiliary task to learn latent product lifecycles without manual annotation. Extensive offline experiments on industrial datasets and online A/B testing demonstrate that SAM significantly reduces the Post-Purchase Repeat Rate (PPRR) by over 60%.