Your Consent Is Worth 75 Euros A Year -- Measurement and Lawfulness of Cookie Paywalls
arXiv:2209.09946 · doi:10.1145/3559613.3563205
Abstract
Most websites offer their content for free, though this gratuity often comes with a counterpart: personal data is collected to finance these websites by resorting, mostly, to tracking and thus targeted advertising. Cookie walls and paywalls, used to retrieve consent, recently generated interest from EU DPAs and seemed to have grown in popularity. However, they have been overlooked by scholars. We present in this paper 1) the results of an exploratory study conducted on 2800 Central European websites to measure the presence and practices of cookie paywalls, and 2) a framing of their lawfulness amidst the variety of legal decisions and guidelines.
References in corpus (3)
- Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation
- Are cookie banners indeed compliant with the law? Deciphering EU legal requirements on consent and technical means to verify compliance of cookie banners
- An assessment of the Commission's Proposal on Privacy and Electronic Communications