NU:BRIEF -- A Privacy-aware Newsletter Personalization Engine for Publishers
arXiv:2109.03955 · doi:10.1145/3460231.3478884
Abstract
Newsletters have (re-) emerged as a powerful tool for publishers to engage with their readers directly and more effectively. Despite the diversity in their audiences, publishers' newsletters remain largely a one-size-fits-all offering, which is suboptimal. In this paper, we present NU:BRIEF, a web application for publishers that enables them to personalize their newsletters without harvesting personal data. Personalized newsletters build a habit and become a great conversion tool for publishers, providing an alternative readers-generated revenue model to a declining ad/clickbait-centered business model.
Fifteenth ACM Conference on Recommender Systems (RecSys '21), September 27-October 1, 2021, Amsterdam, Netherlands
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