HEMI: Hyperedge Majority Influence Maximization

Abstract

In this work, we consider the problem of influence maximization on a hypergraph. We first extend the Independent Cascade (IC) model to hypergraphs, and prove that the traditional influence maximization problem remains submodular. We then present a variant of the influence maximization problem (HEMI) where one seeks to maximize the number of hyperedges, a majority of whose nodes are influenced. We prove that HEMI is non-submodular under the diffusion model proposed.

10 pages, Accepted for oral presentation at the Social Influence Analysis (SocInf) Workshop, IJCAI 2016