Dropshipping - alternative infrastructure of sales and promotion

Abstract

An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.

14 pages, in Russian. ISSN 1028-5849