Marketing features of dropshipping in system of e-commerce

Abstract

Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in article. The author carries out the comparative analysis of institutional development dropshipping in the USA, China and Russia.

13 pages, in Russian. ISSN 2071-3762