Spreading gossip in social networks

Abstract

We study a simple model of information propagation in social networks, where two quantities are introduced: the spread factor, which measures the average maximal fraction of neighbors of a given node that interchange information among each other, and the spreading time needed for the information to reach such fraction of nodes. When the information refers to a particular node at which both quantities are measured, the model can be taken as a model for gossip propagation. In this context, we apply the model to real empirical networks of social acquaintances and compare the underlying spreading dynamics with different types of scale-free and small-world networks. We find that the number of friendship connections strongly influences the probability of being gossiped. Finally, we discuss how the spread factor is able to be applied to other situations.

10 pages, 16 figures, Revtex; Virt.J. of Biol. Phys., Oct.1 2007

References in corpus (20)

• Emergence of scaling in random networks
• Statistical mechanics of complex networks
• Classes of behavior of small-world networks
• Generation of uncorrelated random scale-free networks
• Universal behavior in a generalized model of contagion
• Pseudofractal Scale-free Web
• Dynamics of Majority Rule
• Nonequilibrium phase transition in a model for social influence
• Transmission of Information and Herd Behavior: an Application to Financial Markets
• Cycles and clustering in bipartite networks
• Heterogeneous believes, segregation and extremism in the making of public opinions
• A system of mobile agents to model social networks
• Nonequilibrium Phase Transitions in Directed Small-World Networks
• Majority versus minority dynamics: Phase transition in an interacting two-state spin system
• Diffusion-annihilation processes in complex networks
• Coherence in scale-free networks of chaotic maps
• The spread of gossip in American schools
• Epidemics in small world networks
• Networks based on collisions among mobile agents
• Spin 1/2 Fermions in the Unitary Regime at Finite Temperature

Cited by in corpus (38)

• Statistical physics of social dynamics
• A universal model for mobility and migration patterns
• Uncovering individual and collective human dynamics from mobile phone records
• Locating the Source of Diffusion in Large-Scale Networks
• Rooting out the Rumor Culprit from Suspects
• Traffic congestion in interconnected complex networks
• The effect of the forget-remember mechanism on spreading
• Quantifying the connectivity of a network: The network correlation function method
• The robust-yet-fragile nature of interdependent networks
• Improved Collaborative Filtering Algorithm via Information Transformation
• Role of dimensionality in complex networks: Connection with nonextensive statistics
• The spread of gossip in American schools
• Influence of trust in the spreading of information
• Impact of Heterogeneous Human Activities on Epidemic Spreading
• Effect of user tastes on personalized recommendation
• Sampling properties of directed networks
• Collaboration networks from a large CV database: dynamics, topology and bonus impact
• Propagation on networks: an exact alternative perspective
• Community detection using preference networks
• A trust model for spreading gossip in social networks
• Scaling properties of d-dimensional complex networks
• Directed propaganda in the majority-rule model
• Statistical mechanical approach of complex networks with weighted links
• Multi-layer network approach in modeling epidemics in an urban town
• Time evolution of the behaviour of Brazilian legislative Representatives using a complex network approach
• Boost Blockchain Broadcast Propagation with Tree Routing
• Probing models of information spreading in social networks
• Around the gap between sociophysics and sociology
• A Dynamical Model of Twitter Activity Profiles
• A Hierarchy of Linear Threshold Models for the Spread of Political Revolutions on Social Networks
• The big bang of an epidemic
• Will you infect me with your opinion?
• Trust based attachment
• Cost of material or information flow in complex transportation networks
• Exactly solvable tight-binding model on the RAN: fractal energy spectrum and Bose-Einstein condensation
• Temporal Correlations of Local Network Losses
• Epidemic-like Proximity-based Traffic Offloading
• Methodology for Mining, Discovering and Analyzing Semantic Human Mobility Behaviors