output
20122025
most citedDeriving consensus rankings via multicriteria decision making methodology

4 citations

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Counting papers with at most 25 authors, so collaboration author lists do not stand in for the people here.

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q-fin.GN2012★ 4 cited

Deriving consensus rankings via multicriteria decision making methodology

Amy Poh Ai Ling, Mohamad Nasir Saludin, Masao Mukaidono

Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on…