researchers with a paper here

Counting papers with at most 25 authors, so collaboration author lists do not stand in for the people here.

1 paper

econ.EM2026

Media Measurement and the Assisted Own Goal: Attribution, Marketing-Mix Models, and Individual-Level Incrementality

Tobias Konitzer

We use the assisted own goal hypothesis as a lens into media measurement. A demand-generating (upper-funnel) advertising platform such as a short-video social network can cause an…